User-generated content forum app requirements

One of our top priorities is to sustain a healthy digital advertising ecosystem that works for everyone: users, advertisers, publishers and developers. As part of this mission, we work hard to help good developers in our network succeed and maximise their revenue opportunities.

Apps with primarily user-generated content, such as forums that host discussion topics which may lead to policy-violating user comments, must provide equivalent web content for each page in the app that sends ad requests. This process helps us to evaluate the app content and limit ad serving as needed to protect our advertisers and users.

If the content is behind a login, you can help us evaluate it by granting our crawler access to password-protected content. Ad Manager users can provide login credentials by following these instructions. AdMob users can provide credentials by logging into your linked AdSense account and entering login credentials via these instructions.

Ad requests in the app that aren't placed in or around user-generated content don't require the Exact URL matching information. However, ad requests from within or around user generated content (including interstitial ads) must send a URL that points to a web version of that exact same content (inclusive of any posts, comments, etc).

If you have configured Exact URL Matching and are still receiving a restricted demand notice for your app, then you may need to check that it has been set up properly and that the URLs point to web content that accurately reflects the content next to the ad placement in your app. More information on potential crawler errors is available at the following links: Ad Manager, AdMob (via AdSense).

https://support.google.com/adsense/answer/9640027?hl=en-GB&ref_topic=3011846

What to do if your content is flagged as potentially policy-violating

n order to maintain ad serving on your content, you must ensure that your content complies with our programme policies. Some types of dynamic content are high risk (particularly user-generated content like forums). In these cases where we suspect risk, we may restrict ad serving until we're sure that it doesn't violate our policies. These restrictions aren't considered policy violations unless Google determines that the content in question does in fact violate policies, and if that's the case, Google will issue a separate policy notification.

If you know your content to be non-policy violating, you can vouch for your content by letting us know that it's safe through requesting a review. However, please note that if we receive multiple requests for review that turn out to be actually policy violating, we may limit your ability to vouch for future cases of suspected risky content through review. For more information on requesting a review, see: Ad Manager, AdMob, AdSense.

https://support.google.com/adsense/answer/9652718?hl=en-GB&ref_topic=3011846