Google helps to enable a free and open Internet by providing the ability for publishers to monetise their content and for advertisers to reach prospective customers with useful, relevant products and services.
Publisher restrictions identify content that's restricted from receiving certain sources of advertising. By content, we mean anything present on your page or app – including other advertisements and links to other sites or apps. If your content is labelled with an inventory restriction, fewer advertising sources will be eligible to bid on it. In some cases, this will mean that no advertising sources are bidding on your inventory and no ads will appear on your content. Please note that Google Ads (formerly AdWords) advertisements won't serve on content labelled with these restrictions. Therefore, while you can choose to monetise content covered by these Google Publisher Restrictions, this content will likely receive less advertising than other, nonrestricted content.
These restrictions apply in addition to any other policies governing your use of Google publisher products.
Is content that:
Examples: Close-ups of breasts, buttocks or crotches, sheer or see-through clothing, sexual body parts that are blurred, or censored images of men or women posing and/or undressing in a seductive manner
Examples: Voyeurism, role-playing, bondage, dominance and submission, sadomasochism
Examples: Pornographic movie festivals, adult webcam services, strip clubs
Examples: Sex toys, personal lubricants, genital enhancement tools
Examples: Affair, swinger, hook up or fling dating
Examples: Sex tips
Examples: Erectile dysfunction pills, libido boosting supplements
Is content that:
Examples: Blood, guts, gore, sexual fluids, human or animal waste, crime scene or accident photos
Examples: Accounts or images of shootings, explosions or bombings; execution videos
Examples: Swear or curse words, variations and misspellings of profane language
Is content that:
Examples: Nail bombs, chemical bombs, grenades, firecrackers or any fireworks that explode
Examples: Bomb-making guides; software or equipment intended for the 3D printing of parts of grenades, bombs or other explosive devices
Is content that:
Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, BB guns, 3D-printed guns
Examples: Ammunition, ammunition clips, silencers, tripods and bipods for guns, stocks, conversion kits, gun-grips, scopes and sights, bump stocks
Is content that:
Examples: Throwing stars, tasers, brass knuckles, pepper spray
Examples: Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes
Is content that:
Examples: Cigarettes, cigars, tobacco pipes, rolling papers, chewing tobacco, e-cigarettes
Is content that:
Examples: Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, 'legal highs'
Examples: Pipes, bongs, cannabis coffee shops
Examples: Forums to exchange tips or recommendations on drug use
Is content that:
Examples: Favourable portrayal of excessive, binge or competition drinking
Is content that:
Examples: Online casinos or bookmakers, online lottery ticket or scratch card purchase, online sports betting, aggregator or affiliate sites that promote online gambling pages.
Is content that:
Examples: Sale of prescription drugs, online pharmacies.
Is content that:
Examples: All items on this non-exhaustive list of unapproved pharmaceuticals and supplements; products that contain Ephedra; herbal and dietary supplements with active pharmaceutical or dangerous ingredients; products with names that are confusingly similar to an unapproved pharmaceutical, supplement or controlled substance.