Beauty & Fashion & Lifestyle China entering luxury market

last night, I happened upon this guy's video. Give it a watch quite entertaining. In his videos he would cut up high end bags include Hermes to analyze the qualilty.

The issue I wan to point out here is this company he talks about "Appen" is one of the few chinese companies that try to pass themselves off as luxury fashion houses at affordable price point. As chinese manufacturing are marred with the repeputation of labor violation, environmental violation, and cheap and low quality goods, these companies try to pass themselves off as being based in somewhere (still in Asia) that is considered wealthy. I've seen thes types of companies for a couple years now because they pop up on influencer's youtube channels. The country of choice is always Singapore. Why Singapore, and not Japan or Korean for example? I think it is because the Chinese have control of Singapore economy and so it's easier for them to be shady there.

They can get very sophisticated as you see in the video they even got big name celebrities to carry their bags - not ad- but just casual picture of taylor Swift for exampling going somewhere with one of their bags an announces that she just loves this brand, etc...to make it look realistic and "organic". 

Other similar brands such as Goella, or  Urban Revivo have a lower level of endorsement . They would have American or some English speaking influencers, that have a large subscription number talk about their clothes, how high the quality is but the price range of Zara (full price) for example. When I saw these youtube videos, I would look up the company online and they list their branches/stores in Singapore, Guandong China, and somewhere ie the UK, for example. Then I looked for customer service contact and only saw email contact, no phone number, then the return policy is quite off putting and I also read some reviews that mentioned sizing problems or return problems and my redflag goes up that this is some chinese e commerce with zero customer service so I never bought from them.

However, at least the ones I saw list china as one of their branches so it gives you a clue that this is a chinese company. Appen completely dissociated itself from china and claimed to be from Singapore and only with his investigating found out it has an office in (you guess it) Guandong, China.