TACO BELL
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods, including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "value menu" items. Taco Bell serves more than 2 billion customers each year at 7,000 restaurants, more than 80 percent of which are owned and operated by independent franchisees and licensees.
Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California [3] in 1946 when he was 23 years old. In 1950, I opened Bell's Hamburgers and Hot Dogs in San Bernardino's West Side neighborhood. According to Gustavo Arellano, author of Taco USA: How Mexican Food Conquered America, Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which attracted a dedicated customer base for its hard-shelled tacos. [ 4] [5] Bell began eating there regularly, attempting to reverse-engineer the recipe, and eventually won the confidence of the proprietors such that they allowed him to see how the tacos and other foods were prepared. [4] [5] In late 1951 or early 1952, he took what he had learned and opened a new stand,
Over the next few years, Bell owned and operated a number of restaurants in southern California including four called El Taco. Bell sold the El Tacos to his partner and built the first Taco Bell in Downey in 1962. In 1962, he sold Taco-Tia. Kermit Becky, a former Los Angeles police officer, bought the first Taco Bell franchise from Glen Bell in 1964, [3] and located it in Torrance. The company grew rapidly, and by 1967, the 100th restaurant opened at 400 South Brookhurst in Anaheim. In 1968, its first franchise location east of the Mississippi River opened in Springfield, Ohio. [6] In 1970, Taco Bell went public with 325 restaurants. In 1978, PepsiCo purchased Taco Bell from Glen Bell. [3] On the night of Nov. 19, 2015, the original Taco Bell building in Downey was moved to the Taco Bell Corporate Headquarters in Irvine, CA. [7]
Outside the United States
CANADA
Taco Bell has been present in Canada since 1981 with the first store opening in Windsor, Ontario. For some time it was possible to order draft beer with one's order. Taco Bell offers free soda refills in its stores.
There are currently Taco Bell locations in 7 of the 10 Canadian provinces: British Columbia, Alberta, Manitoba, Ontario, Quebec, New Brunswick, and Nova Scotia. [77]
CHILE
Taco Bell has fourteen stores in Chile, thirteen of which are operated in conjunction (and in the same facilities) with Pizza Hut. All Taco Bell stores are in shopping malls located mainly in Santiago.
GREECE
Greece's first Taco Bell opened in Athens upon the grand opening of the newly constructed Athens Metro Mall on November 30, 2010. [80] [81] The restaurant closed in August 2012 and the chain withdrew from the Greek market due to the country's recession. [82]
INDIA
India's first Taco Bell outlet opened at the Mantri Square mall, Bangalore. [84] Another outlet at the Gopalan Mall, Bangalore opened in February 2011.
JAPAN
Taco Bell once opened shops at Tokyo and Nagoya in the 1980s but withdrew in several years [85] and there are shops only in United States Forces Japan bases. [86] But in 2015, Taco Bell decided to challenge again and opened new shop at downtown area of Shibuya, Tokyo. [85] It has "Taco rice" and "Shrimp and avocado burrito" as its original menu.
Spain is the most important market for Taco Bell inside Europe. There are 32 Taco Bell branches in Spain. [94] The first Taco Bell in Spain was opened at Naval Station Rota in 2004 and is available only to those authorized to access the naval base. [95] The first Taco Bell for the public was opened in the Islazul Shopping Mall, Madrid, in December 2008. [96] Yum! Brands announced that it would open additional restaurants in Spain in early 2009 as part of a test trial for the European market. [97] [98] The second location of Taco Bell in Spain was opened at the La Vaguada Shopping Mall, Madrid (03/2010). Taco Bell announced, at least, 10 new restaurants through Spain. [99]
As on March 2017, there are 32 Taco Bell restaurants in Spain; 13 of them are in Madrid, and the other 19 Taco Bell are distributed through Valencia (5), Málaga (2), Barcelona (2), Zaragoza (2), Alicante (2) and Jerez de la Frontera, Murcia, Cádiz, Granada, Sevilla and Naval Station Rota with 1 restaurant. [94]
SOUTH KOREA
There are currently two locations in Seoul, in the Itaewon and Hongdae districts, which attract the most foreigners and college students. The two branches opened in the summer of 2010, Itaewon's branch coming first. A Taco Bell had long been a presence at the US Army's Yongsan Garrison, which is off-limits to non-military people, and for a time there was a tongue-in-cheek grassroots campaign by non-Korean, non-military foreigners in Seoul to get another Taco Bell location. [100]
UNITED KINGDOM
The United Kingdom was the first European country with a Taco Bell. In 1986, a location was opened in London on Coventry Street (between Leicester Square and Piccadilly Circus) followed by a second location in Earls Court near the Earl's Court tube station. One other store opened in Uxbridge but all closed in the mid-1990s. [102] In 1994, the university food provider Compass announced plans for outlets on its university and college sites. However, only one store was opened at Birmingham University, which is now closed. [103] [104]
After the Birmingham University branch closed, there were only two Taco Bell branches in the UK, at the Strategic Air Command and United States Air Force bases at RAF Mildenhall and RAF Lakenheath. Access is restricted to relevant service personnel. [105]
In the late 2000s, Yum! Brands announced that it was reopening Taco Bell locations in the United Kingdom as part of a large planned expansion into Europe. Yum! is taking advantage of the recent recession which led to increasing sales at other fast food outlets; it also said that there was now a greater awareness of Mexican food in the UK and that it can be successful with improved menu offerings and marketing. [97] [98] The first new store opened at the Lakeside Shopping Center in Essex on June 28, 2010. [106] Another store opened in Basildon, Essex on November 29, 2010, and a third in the Manchester Arndale Food Court on November 7, 2011.
On March 1, 2013, it was announced that horse meat had been found in Taco Bell's beef in the UK , hampering the chain's growth in that already-stubborn market. [107]
As of December 2016, there are 14 Taco Bell branches in the UK from Southampton in the south of England to Manchester in the north. [108]
SAUDI ARABIA
Taco Bell has two restaurants in Riyadh and one in Khobar.
PHILIPINES
Taco Bell opened its first Philippine branch on October 30, 2004, at the Gateway Mall in Cubao, Quezon City. They now have one on the ground floor and one on the fourth floor in the food court at the Gateway Mall. They have also added another branch at the TriNoma mall in Quezon City.
ICELAND
Taco Bell in Iceland is operated as a part of the KFC establishment in Hafnarfjörður, suburb of Reykjavík. It was established in late 2006, after the departure of the US Navy from Naval Air Station Keflavik. A second location opened in the Ártúnshöfði part of Reykjavik in November 2008. [83] The Ártúnshöfði location is now closed and replaced by a new location in the nearby area of Grafarholt (together with KFC). [Citation needed]
CYPRUS
A Taco Bell opened in Cyprus in December 2009 in Limassol at the MY MALL Limassol. Further restaurants are planned to be opened within the next 18 months (probably also in Cyprus' capital Nicosia). [78]
FINLAND
On June 15, 2017, Finnish restaurant company Restel (fi) announced that it's bringing Taco Bell to Finland. The first outlet is going to open in Helsinki region in fall 2017. [79]
OTHER COUNTRIES
Taco Bell is present in the Dominican Republic, Guam, Aruba, Costa Rica, Colombia, Ecuador, Panama and on AAFES military bases in Germany, Iraq, Brazil, Guatemala, [109] and El Salvador ETC. [110] Taco Bell relaunched in the Chinese market when a store opened in Pudong, Shanghai in late 2015.