Google AdSense Program policies

All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.

Invalid clicks and impressions

Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

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Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

Encouraging clicks or views (non-rewarded inventory)

Except for rewarded inventory, publishers may not ask others to click or view their ads or use deceptive implementation methods to obtain clicks or views. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

To ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

• Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
• Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
• Direct user attention to the ads using arrows or other graphical gimmicks.
• Place misleading images alongside individual ads.
• Place ads in a floating box script.
• Format ads so that they become indistinguishable from other content on that page.
• Format site content so that it is difficult to distinguish it from ads.
• Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favorite Sites" or "Today's Top Offers".

Content policies

Publishers may not place AdSense code on pages with content that violates any of our content policies. Some examples include content that is adult, shocking, or advocates racial intolerance. Please see our prohibited content article for more information.

Pages with Google ads may not include:

• Adult themes in family content
• Pornography, adult or mature content
• Shocking content
• Content that threatens or advocates for harm on oneself or others
• Content that harasses, intimidates or bullies an individual or group of individuals
• Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization
• Excessive profanity
• Hacking/cracking content
• Software or other content that violates the Unwanted Software Policy
• Malware or adware
• Illicit drugs and drug paraphernalia content
• Content that promotes, sells, or advertises products obtained from endangered or threatened species.
• Online sale of alcoholic beverages
• Sales of tobacco or tobacco-related products
• Sales of prescription drugs
• Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
• Instructions on the enhancement or self-assembly of weapons (e.g., 3D printing of weapons, conversion kits, 80% finished parts)
• Sales or distribution of coursework or student essays
• Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
• Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language.